Integral Rural Development
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Exhibition and Sale of Ashram Products to Raise Awareness about SARVAM
WHEN Jun 5, 2013
WHERE Cadbury House, Mahalaxmi, Mumbai

An exhibition and sale of Sri Aurobindo Ashram and Society handicraft products was organized at Cadbury's corporate office on the occasion of World Environment Day, and was a big success. Various products like candles, incenses, perfumed sachets, paper products, books and soaps were on display, available for sale. The 400-odd employees of Cadbury's appreciated the products and the Sri Aurobindo Society (SAS) volunteer sales team sold 75% of the stock in one day. The best-selling products were incense sticks, lamp-shade candles, perfumed sachets and soaps.

It was heartening to see that most people were familiar with the Ashram products. Some visitors took the details of the Sri Aurobindo Rural & Village Action & Movement (SARVAM) website since they wanted to either make direct donations or get involved with the project.

The corporate communications team of Cadbury (which organized the event) had circulated mailers internally within the office prior to the event, stating that the sale of these products was organized to raise awareness about the SARVAM project. Ophira Samuel-Bhatia, Director—Corporate Affairs, South Asia & Indochina, Cadbury Kraft Foods, and her team did a remarkable job in organizing the event and were very supportive towards the SAS volunteers.

The SAS team received a lot of assistance from various members of Mumbai Centre too, providing delicious refreshments and helping in whichever way they could.

Overall the event was completed pleasantly and harmoniously, and everyone at Cadbury's was very happy with this initiative. The corporate communications department has expressed a desire that they would like to organize more such events with SAS in the future.

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